The Arcade Fire’s new multi-paned video for “We Used to Wait” — a Google “Chrome Experience” — makes use of HTML5, animation, and map mashups. Google’s Aaron Koblin says, in an interview with Wired, “One of the biggest struggles for a director is to successfully create a sense of empathy with their characters and settings. Using Google Maps and Street View we’re able to tailor the experience to each person. This effect is a totally different kind of emotional engagement that is both narrative and personally driven.”

You need to use Chrome to experience it for yourself.

Via Greg J. Smith from Serial Consign and Eliot van Buskirk from Wired (whose brother, coincidentally, participated on a panel discussion I organized last fall).